Sterling Projects

A comprehensive website for a tradespeople business operating in construction and driveway installation. The site is designed to drive new leads through SEO and targeted advertising, with conversion-focused pages and local area targeting.

Project Overview

Sterling Projects had minimal online presence—just a Facebook page and Google Business listing—when they approached us. Their primary goal was to drive new leads through SEO and paid advertising, requiring a website built for performance, conversion, and search visibility.

We developed a highly performant website with over 100 pages targeting different local areas and specific keywords. Each page is optimised for conversion, featuring a built-in contact form that makes it easy for potential customers to get in touch. The site architecture prioritises speed and user experience, which benefits both SEO rankings and conversion rates.

As part of the project, we also created a new logo that signifies trust and reliability while maintaining relevance to their trade in driveways and building work. We worked together to agree on a colour scheme that would resonate with their target audience and reinforce their professional image.

Results

With a modest advertising budget, Sterling Projects now receives a new lead every month from their website. The site has achieved exceptional SEO performance, ranking number 1 for “driveway installers in medway” on Google. The combination of targeted local pages, optimised performance, and conversion-focused design has transformed their online presence from minimal to highly effective.