Sterling Projects

A comprehensive website for a tradespeople business operating in construction and driveway installation. The site is designed to drive new leads through SEO and targeted advertising, with conversion-focused pages and local area targeting.

Read the full case study → — the whole story, from invisible on Google to ranked #1.

Project Overview

Sterling Projects had minimal online presence—just a Facebook page and Google Business listing—when they approached us. Their primary goal was to drive new leads through SEO and paid advertising, requiring a website built for performance, conversion, and search visibility.

We developed a highly performant website with over 100 pages targeting different local areas and specific keywords. Each page is optimised for conversion, featuring a built-in contact form that makes it easy for potential customers to get in touch. The site architecture prioritises speed and user experience, which benefits both SEO rankings and conversion rates.

As part of the project, we also created a new logo that signifies trust and reliability while maintaining relevance to their trade in driveways and building work. We worked together to agree on a colour scheme that would resonate with their target audience and reinforce their professional image.

Results

Before the website, Sterling Projects didn’t rank on Google at all and received no online enquiries. Today the site ranks #1 for driveway searches in their area. In June 2026 alone it brought in three enquiries worth £16,000 of quoted work. The combination of targeted local pages, optimised performance, and conversion-focused design has transformed their online presence from minimal to highly effective.