Case Study
Sterling Projects install driveways across Medway and Kent. When they came to us they had a Facebook page, a Google Business listing, and no website at all. Here's what we built — and what happened next.
The Result
Nowhere on Google
Ranked #1
for driveway searches in their area
0 website enquiries
3 in June 2026
straight from the site, in one month
Word of mouth only
£16,000
of work quoted from those three enquiries
Sterling Projects do excellent work — the kind of driveways neighbours stop to ask about. But online, they barely existed. A Facebook page and a Google Business listing were the whole operation.
That meant every job came from word of mouth. When a homeowner in Medway typed "driveway installers near me" into Google, Sterling were nowhere. Their next customer couldn't find them, so the work went to whoever ranked — not whoever was best.
The brief was simple: be found, look trustworthy, and turn searches into quote requests. Not a brochure — a lead engine.
Every decision had the same test: does this make the phone ring?
Sterling had no logo worth putting on a van. We designed one that signals trust and reliability, and agreed a colour scheme together that feels right for driveways and building work. Homeowners are handing over thousands of pounds — the brand has to carry that weight before anyone picks up the phone.
One homepage can’t rank for "block paving in Rainham" and "resin driveways in Gillingham" at the same time. So we built over 100 pages, each one targeting a specific service in a specific place. When someone nearby searches for exactly what Sterling does, there’s a page waiting for them.
Ranking is only half the job. Every page has a contact form in easy reach, clear photos of finished driveways, and words written to move someone from "just looking" to "can you quote me?". No page is a dead end.
A slow site loses visitors before it loads and rankings with them. Sterling’s site is built to load near-instantly on a phone on a building site — which Google rewards, and impatient customers quietly appreciate.
Sterling Projects now rank #1 on Google for driveway searches in their area. In June 2026 alone, three enquiries came in from people who found them through search — homeowners they'd never have reached by word of mouth.
Driveways are big-ticket jobs, so those enquiries add up quickly: those three June enquiries alone came to £16,000 of quoted work. The site paid for itself with the first job it brought in.
And because they own the site, the domain, and every word on it, that lead engine is theirs — not rented, not held hostage, just working for them around the clock.
We'll design your homepage free, within 3 working days — so you can see exactly what your version of this looks like before you pay a penny.
Sterling's next customer found them on Google. Yours could be finding you. Free preview, no obligation.
I take on a limited number of new projects each month so each client gets proper attention.
